BUILT FOR AGENcies

Better Than Prompts:

How to Build Custom GPTs for Marketers

Move beyond one-off prompts and build AI systems your team can actually reuse.

Built for agency owners and operators ready to standardize how AI is used across their teams.

Andy Crestodina, Co-founder & CMO, Orbit Media

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training

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Built for digital agencies.

Clear, tactical, and immediately applicable

What You'll Learn

Agency delivery is getting heavier, more workflows, more review cycles, more internal coordination, while teams experiment with AI tools that rarely become part of the operating model.

In this training, Andy Crestodina breaks down how agency leaders can move beyond scattered prompts and build Custom GPTs trained on their own context, systems that support execution, reduce friction, and maintain consistency across real delivery workflows.

You’ll walk away with:

A practical framework for turning repeat marketing workflows into structured Process GPTs, without rebuilding your operations from scratch
A clear understanding of how Advisor GPTs support role-specific decisions across strategy, content, and execution
Real agency use cases for Custom GPTs across marketing, production, and internal workflows
A structured approach to translating existing prompts, knowledge, and documentation into reusable AI systems
A clearer operating model for reducing manual dependency while protecting quality and accountability as you scale

Meet Your AI Expert

Julia Golomb - Head of Agency Events & Communities

Andy Crestodina

Co-founder & CMO, Orbit Media

Andy Crestodina is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.

Over the past 24 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy is a founding member of Google Marketing AI Industry Council; repeat speaker at MAICON, the Marketing AI Conference; instructor for the full-day Marketing AI workshop at the Marketing Profs B2B Forum; and author of dozens of articles on AI with 1M+ readers.

Training For Agency Leaders

Prepare Your Agency for AI-Driven Operations

AI is no longer a side experiment inside agencies.

It’s starting to influence how work is scoped, executed, reviewed, and delivered. The question isn’t whether to use AI.

It’s how to integrate it without breaking your operating model.

This session is designed for agency leaders who want to introduce AI in a way that strengthens execution, protects quality, and supports scale.

In this on-demand session, you’ll learn:

How to identify where AI should sit inside your delivery model — and where it shouldn’t
What makes a workflow “system-ready” versus prompt-dependent
How to structure AI usage so output remains consistent across team members
How to reduce dependency on tribal knowledge by embedding context into systems
How to introduce AI in a way that improves leverage without increasing management overhead